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Sports Tours International

Sports Tours International are the gold standard provider of trips to mass participation events, and are official partners of the New York Marathon and ASO.

The Brief:

A corporate brochure required to promote the products and sectors of the business.

The Challenge:

To ensure content is sector focused, relevant to individual target audiences and appeals to people of all abilities.

The Solution:

Tone of voice and photography that focuses on ordinary people achieving extraordinary things rather than professional athletes.