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Halifax BID

A BID is a defined geographical area within which local individual rate-paying businesses put forward ideas to improve and transform their area.

The Brief:

Christmas Campaign to appeal to all people, Halifax & wider Multicultural audience. Unveiling four new projects, all to support Halifax businesses over the next few months.

The Challenge:

A look that could work across all media platforms and collateral required to encourage consumers and the BID levy payers to get involved in the festive activities.

The Solution:

Colour palette to reflect the existing BID branding, simple yet effective design concept that reflected the festive period & enabled the campaign roll-out effectivity across all media platforms.